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“Meerkats sue comparethemarket.com over offensive portrayal”

News from the Natural World: Meerkats sue comparethemarket.com over offensive caricature of their species.

News from the Natural World: Meerkats sue comparethemarket.com over offensive portrayal of their species.

The Platypus can reveal the sensational new legal case rattling the animal kingdom and the human world. A mob of Meerkats has brought forward a class-action lawsuit against the insurance company comparethemarket.com. They are filing for libel, slander and intellectual property theft over the offensive character Orlov the Meerkat. The Meerkats claim that the use of Orlov is an offensive and lazy PR stunt which bears no relation to their business.

Meerkats
Meerkats simply embarrassed!

Meerkats are small mammals native to the Kalahari Desert in Africa. They are a member of the mongoose family and their collective noun is a “mob”. In addition, a “mob” of Meerkats are almost always relatives. They have a broad head, pointed snout, thin tapering tail, large eyes, long legs, and a brindled coat pattern. Typically they measure about 35cm and weigh under 1kg. They are highly social animals and have become loved by humans for their tight bonds of kinship and family.

Meerkats furious at misrepresentation

They became so loved by humans that one company decided to use their image as a marketing ploy. comparethemarket.com created an advertising campaign for British TV featuring the ploy ‘Compare the Meerkat’. They created a character called Aleksandr Orlov who was a CGI anthropomorphic Russian Meerkat. In addition, he was painted as an aristocrat and was the founder of the company. Furthermore, his rather silly catchphrase was ‘Simples’. The campaign became so successful that the company launched clothes, products, and even toys featuring Orlov the Meerkat.

Meerkats
Orlov the Meerkat

When the Meerkats found out about the campaign they were absolutely furious. How dare comparethemarket.com bastardize them and use their likeness. The ignorant humans were stealing and warping their image. For starters, Meerkats weren’t f**king Russian you blithering sacks of homo sapien s**t. We’re from Southern Africa, you idiots. Secondly what the hell have Meerkats got to do with insurance sites? We are hardy desert-dwelling mammals who feast on insects and live in large communal burrows. How dare you use our image for some stupid insurance comparison website.

The Meerkats went on that it was just a classic typical display of human ignorance. Even when they weren’t trying to be ignorant they just couldn’t help it. They were furious and the Meerkats have successfully sued comparethemarket.com over the offensive portrayal of their species.

TAKE ACTION – here

Meerkats
The humans even ripped off some toys

Read more articles like this – here

Find out who the Platypus is – here

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