News from the Natural World: Unemployment in Polar Bears reduced as oil firms appoint them as brand ambassadors.
News from the Natural World: Unemployment in Polar Bears has reduced as oil firms appoint them as brand ambassadors. The Platypus can exclusively reveal that new data has emerged showing a drastic change in fortunes for the Polar Bear community. The Arctic Bears had previously been experiencing mass unemployment as the sea ice that they rely on continued to melt. With global temperatures set to increase by another 1.5 degrees, the future was looking bleak. As the ice melted the Polar Bears could no longer hunt, forage, mate or perform many vital jobs and roles. The melting ice meant mass unemployment for the Bears, the two were inexorably linked. But an unlikely savour has emerged to turn the tide in favour of the Polar Bear community. Oil firms have stepped in to support the fragile bears and created a new wave of jobs. They have appointed the Polar Bears as brand ambassadors. The new scheme was launched by BP, a multinational oil and gas company headquartered in London, United Kingdom. It is one of the world’s seven oil and gas “supermajors”. Under a new CSR initiative BP decided to appoint Petrov the Polar Bear as its new brand ambassador for the Arctic.